Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title A mixed-mode survey tackling against an increasing rate of nonresponse
Year 2013
Access date 01.07.2013
Abstract

The most significant challenges in survey research nowadays is to tackle against an increasing rate of nonresponse and decreasing financial resources. New technology offers a splendid platform to attract respondents, especially urban young people. A web survey is available 24/7 and requires no other efforts. In a survey process sending and receiving traditional mail requires weeks altogether. Quality questions are also on the agenda. In web survey the option of using control keys avoiding wrong or invalid answers is an efficient method maintaining the quality issue. In paper, for example a respondent can give any answer he or she likes to and afterwards checking the data requires weeks of working hours. Still, one of the big issues there is to formulate questions in a way that suits for both of the methods. An interesting example of mixed-mode surveys in Finland is International Social Survey Programme (ISSP) that is an annual social survey, which is conducted by Statistics Finland. There are two options to participate: a respondent choose either web-option or traditional questionnaire. The majority of the respondents participate in the web, but there is still almost another half of the people, who does not feel comfortable with the new technology. Why not offer a mixed-mode option to be able to reach for every optional respondent?

Access/Direct link

Conference Homepage (abstract)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography - Finland (20)